SwapWork Services Explainer Video

The project:
When SwapWork reached out to me seeking to create an explainer video for their brand, my head was already buzzing with ideas. They were looking for a concise and engaging way to communicate their services to clients, avoiding technical jargon and focusing on clarity, whilst also maintaining their pre-existing branding.

My contribution:
After our initial call, I took off with my research and the client's needs and created several style frames that would help define the desired mood and aesthetic for the explainer. Ultimately, we combined elements from multiple styles to create the final direction. The first step was developing the script, which the client quickly send over in their brand’s tone of voice. With no VO available, The first step in production was developing the script, which the client quickly provided in their brand’s tone of voice. As the video would not include voice-over, I edited several lines to ensure the text was clear and easy to read on screen, while still leaving enough space for the animations to communicate the message effectively. All animations were created from scratch using the branding elements provided by the client.